Make the Most of Content Marketing with Transcription

At the moment, it is pretty much impossible to get good search results if searching by audio. May be someday in the future, Google will make it possible for us, but for right now the written word rules search engine result pages.

Transcribed copy can significantly increases the chances of your content being found online. This is because your searchers and prospective visitors can search through key terms that are included in the transcription, rather than having to go through audio and video content to find what they may be looking for.

FACT: Old Content Can Be Useful When Re-Packaged!

Got the audio/video of a conference or workshop that you’d like to put online? With a written transcription, you give your readers the ability to accurately find the speakers with ease.

The transcriptions can also be re-purposed into a variety of content avenues: blogs, white papers, e-books as well as info graphics amongst others.

Another advantage of written text is that it allows those who may be hearing-impaired to pull together required information from your content that they would have difficulty finding with audio.

And lastly, every business owner knows that the secret to running a successful website is great content. A badly written website with little to no written content is bad for the business, because it leads to the diluting of brand messaging, taking inbound leads elsewhere with better content and making your marketing team look like amateurs!

After investing considerable amounts of time in your content it would be a shame to see it be absolutely useless to your branding and marketing efforts. Wouldn’t it? So go ahead and hire a reliable transcription service to help you get great content out of all your corporate audio and video files.

Transcribed Copy Works Great in Search Results!

If there is content on your website that might be more useful repackaged in a different format, then transcription could be helpful in the process. It only takes a bit of creativity to create a wealth of opportunities from old content. Through the use of transcription services, you can have multiple pieces of compelling articles or blog posts.

Certain pieces of audio/video content are better suited to particular formats, and transcription can be really useful helping your content evolve. For example you can make step-by-step guides that are just as efficient in video as they are in text. Also, messages to shareholders can be disseminated in PDF format, which is still searchable but prevents people from editing these at all.

For many companies, transcription may not be the first thing that comes to mind when it comes to giving their content a lift but there really is so much potential in this method to help put your website, blog and content on the virtual map.

There are so many ways that a transcription services company can help you create content that is great at attracting leads and visitors online. Get in touch with us to learn more! Medical Transcription