Why Do You Need to Transcribe Your Video Content

A latest study reveals that over 800 million people search for online content every year, out of which 200 million watch digital video – that is, video watched on any digital device.

The advent of YouTube and other similar platforms have enormously broadened the reach of videos on the web. However, one of the core challenges for web video producers is creating content that offers convenient access and greater reach.

Considering this, many video producers have adopted video transcription to not only make their content searchable, but also make it more effective to generate the desired results.

Whether you own a small business or are running a large enterprise, video transcription could be extremely effective for you in the long run. Let’s have a look at why you should consider transcribing your video content.

Search Engine Optimization

Captions are read by both Google and YouTube, so adding full transcription in your visual content can help you rank your videos higher in the search results.

Remember that search engines index text by reading closed captions rather than description or tags; however, using closed captions with appropriate keywords can be the best approach for search engine optimization. This may not only help you make your videos more visible and searchable, but also allow you to increase viewership to generate the desired results.

Accessibility

Captions or transcription improves accessibility which offers greater benefits to businesses. Firstly, it allows visually impaired and deaf users to grasp your videos well. By improving the usability of your videos, you may not only increase the viewership of your content, but also form a favorable image amongst your target audiences.

Additionally, promoting accessibility is also part of Google’s mission. Videos that feature captions are ranked higher on search results, because they allow access to information in multiple formats for greater accessibility and effectiveness.

Besides this, accessibility may help you prevent ADA claims that might bring various financial and non-financial problems otherwise.

Higher Engagement

With increased globalization and growing access to diversified content, the need for video transcription has doubled in the past few years. Studies reveal that captions have a great impact on the engagement of visually impaired, deaf, non native speakers, as well as those who watch videos in a sound sensitive environment, such as library or a classroom.

In another study, it has been found that 80 percent of people use videos with closed captions to improve comprehension or to follow along with what’s being spoken.

Planning to transcribe your video content for better accessibility and search results? Contact us and get a free quote for your project today!